One of the more gratifying aspects of our job is you just never know what's going to come your way day after day. It's all good for us, because we're a hands-on group. Though we enjoy our time pushing pixels around computer screens, getting our hands actually dirty can be extremely gratifying as well.
"YOU MAKE MY HEART SING" MURAL
PURPOSE: Threadgill's had a giant outdoor wall outside of their main location on West Riverside Drive. It was just sitting there, doing nothing. That would not stand, man! (especially in this mural-happy town we live in).
RESULT: We took a familiar lyric from the song "Wild Thing" (written by Chip Taylor, a former Austinite, and Jon Voight's brother and Angelina Jolie's uncle) and made a mural. Since it went up, it's been photographed and posted hundreds of times on Facebook and Instagram.
We recently moved into our new headquarters in East Austin, which conveniently came with a giant blank wall next to the front door. What to do? Come up with a mascot, of course!
The result is Swizzly the Octopus. Why an octopus? Well, turns out each octopus has 8 arms (who knew?), allowing he or she to preform multiple tasks at once. Fitting, we think, given that we too perform multiple tasks at once, day after day.
NOTE: "Swizzly" was a joke name that accidently stuck. If you have any alternative names for Swizzly, we're all ears. And arms.
The most basic of brand needs. It's something we do.
PRINT & OUTDOOR ADS
Early in our careers, print was the bread and butter for an advertising creative. Not so much anymore. But we relish the opportunity when we get a chance.