We cherish this place. Back when we were in college at UT, Threadgill’s was just about the only nice place to eat in town; the kind of place we’d go after a $20 bill came in a birthday card. Twenty-years later, the population of Austin had doubled. Threadgill’s was running the risk of being gastropub’d to death. We had to figure out a way to make this legendary joint relevant to new Austinites without compromising what Eddie Wilson has been building since he bought the joint from Mr. Threadgill back in 1980. We’ve done that in a variety of ways – some traditional (TV, radio, and print) and some not-so-traditional (social, events). But the point is, Threadgill’s is thriving again, due in no small part to the work we've been able to.