Half the reason we started Swizzle when we did was because of Carol Cain, the Senior VP of Marketing at Velocity, and her amazing team. On a Friday afternoon back in 2007, we got a call about writing some radio over the weekend. Those ten+ radio scripts led to hundreds of creative assignments including print, outdoor, television, collateral and other content. Velocity has seen some serious results, too, in the form of increased memberships, loans, and awareness. Plus, Velocity has won a whole slew of marketing awards for the creative we’ve done on their behalf. 


We first got to know Goldtouch in 2012. As a premier manufacturer of ergonomic keyboards, their products help people prevent Repetitive Strain Injuries (RSIs). When we saw their website, we thought we had stepped into a time machine — a hot mess of late 1990’s ASP graphics, stale information, and a complete lack of a POV. After being Swizzle’d, Goldtouch got a new look, a new attitude, and a new business model to boot. No longer does Goldtouch sell keyboards one-by-one to individuals experiencing a RSI. They’re selling keyboards, mice and tablet stands by the palette to Fortune 500 companies who are interested in mitigating their worker’s comp claims. And it wan't just the website. We rebuilt everything: Packaging, collateral, product videos, photography, social channels, blogs, content strategy, online store and more, right down to their PowerPoint sales presentation  — an entire brand restoration. How'd we do? Business is booming.


We cherish this place. Back when we were in college at UT, Threadgill’s was just about the only nice place to eat in town; the kind of place we’d go after a $20 bill came in a birthday card. Twenty-years later, the population of Austin had doubled. Threadgill’s was running the risk of being gastropub’d to death. We had to figure out a way to make this legendary joint relevant to new Austinites without compromising what Eddie Wilson has been building since he bought the joint from Mr. Threadgill back in 1980. We’ve done that in a variety of ways – some traditional (TV, radio, and print) and some not-so-traditional (social, events). But the point is, Threadgill’s is thriving again, due in no small part to the work we've been able to.


This is another client that has been with us virtually since the beginning. First and foremost, George Catlin, the founder and CEO of W-E is an advertising guy. His stepfather is Mal McDougall (an Advertising HOF copywriter), and was a co-founder of HCB Health here in Austin. Back in 2008, George had neck surgery and was prescribed Vicodin as part of his post-op (as millions are). But after taking these insidious pills for about a year, he found that he couldn’t stop taking them without experiencing the debilitating effects of withdrawal. After scouring the web for something to help ease the pain, an idea struck. Why not create a product using personal experience to fill a need?

With that, Withdrawal Ease was born. Shortly thereafter, George called Swizzle, and since then, W-E has become the industry leader in a marketplace that has boomed in the wake of his success. Withdrawal Ease is now the leading brand in a multi-million dollar industry. We are proud to call ourselves partners in George’s business, and help him on a daily basis at all levels. From the website, to e-commerce, to analytics, to packaging, to radio, to video content, there's little in his marketing mix that we haven't touched.